SHERMAN GRIFFIN
Founder and President
Griffin Marketing Consulting was founded in 2019. Sherman has over 20 years of experience providing expert marketing leadership, strategies, solutions & projects to leading companies. A passionate marketer who puts the customer first, Sherman has helped start-ups and large companies Get Big Fast through innovative, impactful, fast moving approaches that move the needle.
An avid user of new consumer and business technologies, Sherman led Amazon Kindle’s advertising and marketing programs, helping drive success of a new way to read. Sherman’s twelve years at Amazon also saw him start and lead Amazon Prime Video’s marketing team and Alexa voice service marketing efforts to drive penetration of Alexa deeper into consumer’s lives. He propelled Amazon Business, Amazon's B2B marketplace and corporate purchasing solution, to a multi-billion dollar business. Prior to Amazon he led marketing and product management at Pure Networks, an early home networking software company successfully acquired by Cisco. At RealNetworks he led B2B broadband strategies and launched Helix, the company’s open-source audio and video platform. His other experience includes AT&T Internet Services, where he drove early penetration and retention of subscription internet services. Sherman also has experience in business development and sales, focusing on technology licensing and distribution of consumer subscription services.
Throughout his career, Sherman has focused on creating programs that scale, communications that impact, and customer-focused tactics that help products and companies Get Big Fast.
Read about some sample Griffin Marketing Consulting engagements at SaaS and consumer tech companies.
Sherman lives in Seattle, WA with his wife, two teenagers, and dog George. A strategic advisor for multiple non-profits and startups, he is an active participant in his local community. Sherman is currently board chair of Music at Epiphany, a board member of the Diablo Valley Community College Foundation, and is a classical and liturgical music singer. More about Sherman can be found on his LinkedIn page.
Read about the origins of the Griffin Marketing Consulting corporate logo.
Photo Credit: Rita Yang Photography